An increased web presence and infrastructure is not the only thing you are required to focus on - in order for the right people to find you, you also have to add proper search engine optimization campaigns for your fabulous content. Without SEO your online content does not receive the desired results i.e. increased impressions, CPC, improved ROI and simply put, increased sales. Google gets over 5 Billion searches per day and the number of searches increases each year. If your company does not plan on targeted search campaigns - most of the web presence usually goes unnoticed by potential leads and clients.
For some time Google has provided a solution for managing your search engine campaigns through its AdWords and through its other googly products. To become a savvy AdWords advertiser, or at least someone who wants more control over your AdWords account, one might want to consider setting maximum cost per click (CPC) for keywords and keyword groups and adding ad extensions to the mix. Setting up a campaign is fairly easy and provides a nice platform considering all the ways you want to increase your online presence in Billions of potential customers searching for you.
In today's day and age, online sales and marketing is a must. Providing your employees and clients the means to connect through several digital channels and enabling engaging media content is already here and the companies that do DIGITAL the best (AND help finding them through SEO campaigns), take the biggest slice of the pie at the end of the day.