“The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’… Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my t ime. And that’s what this company is.” Mark Zuckerberg
Facebook is without any hyperbole the most successful SoMe company in the world and was able to create a whole new business. What is the most important thing I could be doing? - IS the most important question we should ask every day as far as sales is considered. Fortunately, in trying to figure this out for a company, there is an easy answer: SALES.
Answering this very same question for sales, however, presents a little more complex reply and include elements where making sure your sales funnel is being filled with meaningful and quality tasks and serves the bottom line.
In order to get sales, one must attack the problem from several fronts and often at the same time. The most important thing you should be doing in sales is to figure out how to serve the customer's bottom line. What is this bottom line? How to save money? How to get the best outcome? It all depends on the customer, of course, and what they value the most. Our next post will go more into this by introducing a customer value proposition model that will be a "sure fire" method for any sales person.